Murphy Wealth - Bringing a brand proposition to life

https://www.youtube.com/watch?v=-Wcxv3fHNY4&t=24s

Refreshingly simple

BACKGROUND

Murphy Wealth are a Glasgow-based wealth management firm with more than 40 years’ experience in helping individuals and businesses achieve both short and long term goals. Following a review of the business and some restructuring the company wanted a brand that would help position them away from the traditional and corporate view of an IFA.

OBJECTIVE

Initially, our goal was to create a fresh new brand for the business and bring it to life through a new website highlighting its ‘Refreshingly Simple’ positioning.

WHAT WE DID

We worked with the client to scope out a brief. As a result, we moved away from the expected design cues seen across the financial services sector and created a bright, clean and (refreshingly) simple brand. The new identity, positioning and messaging were rolled out across interior graphics, literature, email marketing, press ads photography and a fully responsive website.

More recently we have developed a marketing plan and provided various marketing consultancy services including the management of the client’s social media agency to support the growth of the business as well as mentoring the newly appointed marketing manager.

SERVICES USED