National Galleries of Scotland - Driving footfall
The Scottish Colourists campaigns
BACKGROUND
The National Galleries of Scotland cares for, develops, researches and displays the national collection of Scottish and international art and, with a programme of activities, exhibitions, education and publications, aims to engage, inform and inspire the broadest possible audience.
OBJECTIVE
Create a campaign theme that could be rolled out across a variety of media and print materials for the Scottish Colourists Exhibitions featuring FCB Cadell, SJ Peploe and JH Fergusson.
WHAT WE DID
We collaborated with the National Galleries of Scotland to create six-sheet posters, press advertising, exhibition signage, hoardings, tickets and online advertising for all three exhibitions.
SERVICES USED
> Campaign creative
> Design for print
> Online advertising
> Print advertising
> Out of home advertising